Everything you said is right on. There are many things that Albin has done to make it a good boat with a great reputation as an affordable boat with incredible sea keeping abilities. It's why they've sold so many boats.henry robertson wrote:VERY INTERESTING-----VERY GOOD BOAT-- GOOD PRICE-- AVERAGE ATTENTION TO DETAIL--BELOW AVERAGE CUSTOMER SUPPORT----NO MARKETING EFFORT---THIN DEALERS----
WONDER WHY THEY CLOSED
LOOKS LIKE A GREAT OPPORTUNITY FOR SOME BRIGHT YOUNG VENTURE CAPITALIST TO STEP IN--I AM SURE THIS GROUP WOULD CHEER THEM ON---I WOULD
HENRY
They haven't been able to improve on attention to detail, which is why they haven't been more successful (In my opinion). I think they left "finishing" to the dealer level, which in turn led to inconsistency in the end product. Many of their dealers, if not all of their dealers did not sell Albins exclusively which probably contributed to the lack of attention to detail work.
Legacy (Freedom Yachts) changed their marketing approach in the past year or so.
Legacy trimmed their line of boats they produced. Right now they sell only two boats - 32 and 42. They have minimal dealers. I think they sell their boats "direct" and have only one dealer on the west coast. I think it helps maintain quality control of their end product and keeps their profitibility up by not having to have a "middle man" sell their boats. I think Pearson (True North) yachts does the same "direct marketing" approach to selling their boats.
Albin (or whoever buys the company) should look at what they've done as a possible model on how they should relaunch.
Customer support is the other area Albin needs to improve on. This is where the Albin Owners group can really be helpful. I hope Albin listens to us more in the future. It will help build a stronger brand. Only time will tell if the company restarts or if a new owner comes around and decides to look at us as an "equitiy marketing" source. Having Andrew Page was a good thing. I hope they have a similar person in the future.
I hope all the employees of Albin land on their feet. It hurts them the most.
I will cheer them on also if they keep building these great boats!